The CEO of digital cigarette big JUUL Labs is weighing in on a proposed nationwide ban on tobacco flavorings, claiming that eradicating flavors from e-cigarettes would characterize a deterrent for grownup people who smoke who need to use the merchandise to stop.
In a press assertion issued Aug. 2, Kevin Burns, chief government officer of JUUL, mentioned that flavored e-cigarettes can assist grownup people who smoke “who don’t need to be reminded of the tobacco-taste of a cigarette.”
“We imagine flavors play an vital position in serving to grownup people who smoke swap to vapor know-how, which gives nice potential,” Burns famous.
In March, the FDA requested for “remark, information, analysis outcomes or different data” from stakeholders, together with JUUL Labs, on the position of flavors in digital nicotine-delivery methods (ENDS) in serving to grownup people who smoke stop and attracting younger, non-smokers to the merchandise.
In feedback despatched to the FDA in mid-July, JUUL sought to make the case that flavors are a vital element of smoking cessation with ENDS.
“[The nicotine-replacement therapy] Nicorette doesn’t provide a tobacco flavored product, and makes use of quite a lot of non-tobacco flavors to draw grownup people who smoke, together with ‘White Ice Mint, ‘Fruit Chill,’ ‘Cinnamon Surge,’ ‘Spearmint Burst,’ and ‘Mint,'” the assertion learn.
The corporate pledged to conduct future analysis to “drill down on which person demographics favor sure flavors and supply a stronger understanding of whether or not any flavors is likely to be notably engaging to grownup vs. non-adult customers.”
In simply three years since its introduction, JUUL has captured roughly 70% of the e-cigarette market within the U.S., and the corporate now has a $15 billion valuation, in accordance with a narrative printed this week in Bloomberg Businessweek.
The corporate has lengthy contended that JUUL is meant solely to be used by grownup people who smoke who need to stop or have stop flamable cigarettes.
However in an interview for the Bloomberg Businessweek story, Ashley Gould, chief administrative officer of the corporate, acknowledged that kids, teenagers, and younger adults who don’t smoke flamable cigarettes are utilizing the product, which is designed to resemble a USB flash drive.
Information studies more and more sound the alarm that JUUL has change into so well-liked amongst teenagers that the model is creating a brand new era of nicotine addicts.
“It is a phenomenon. Teenagers aren’t vaping, they’re ‘juuling,’ they usually’re doing it at school bogs, hallways, and even lecture rooms as a result of it’s so straightforward to hide,” tobacco researcher Robert Ok. Jackler, MD, of Stanford College Medical Middle in California, not too long ago informed MedPage Right this moment.
Earlier this 12 months, FDA Commissioner Scott Gottlieb, MD, vowed to handle the explosive development of JUUL use amongst teenagers in response to a plea by well being teams and lawmakers.
“We do not but absolutely perceive why these merchandise are so well-liked amongst youth. But it surely’s crucial that we determine it out, and quick,” Gottlieb famous in a written assertion to the press.
Matthew Myers, who’s president of the anti-smoking advocacy group Marketing campaign for Tobacco Free Youngsters, mentioned there may be, as but, little science to help the argument that flavors assist people who smoke transition from flamable cigarettes to ENDS.
“There may be, nonetheless, a preponderance of proof exhibiting that flavors contribute to youth initiation,” he mentioned. “In truth, that proof is overwhelming.”
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